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Privacy Policy

Last Updated:  14th September 2024

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The Savvy Tenant (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our website and services.

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1. Information We Collect

We may collect the following information when you interact with our website or purchase our services:

  • Personal information: Name, email address, phone number

  • Tenancy-related information: Property address, landlord/agent details, tenancy documents

  • Technical data: IP address, browser type, usage patterns (via cookies and analytics)

  • Marketing preferences and communication data

 

2. How We Use Your Information

We process your data for the following purposes:

  • To provide and fulfil the deposit negotiation service

  • To contact you regarding your case

  • To analyse user behaviour and improve our services

  • To send you relevant updates, offers, and newsletters (if you’ve opted in)

  • To conduct internal research and generate anonymised insights

  • To offer relevant services from third-party providers (e.g., legal partners)

  • To explore and enter into partnerships with letting agents, landlords, or solicitors, which may involve sharing certain data (with safeguards in place)

If you provide details about your landlord, letting agent, or tenancy history, this data may be used to improve our service and may be shared with carefully selected third parties for commercial, analytical, or business development purposes.

 

3. Lawful Bases for Processing

We process your personal data based on:

  • Contractual necessity – to deliver the service you’ve purchased

  • Consent – for marketing, data sharing, and optional communication

  • Legitimate interests – to grow our business, improve services, and collaborate with third parties, balanced against your data rights

You may withdraw consent at any time by contacting us or unsubscribing from communications.

 

4. Data Sharing & Third Parties

We do not sell your personal information directly to marketers. However, we may share or license specific data under secure conditions to:

  • Solicitors or legal partners (e.g., where deposit issues escalate)

  • Letting agents or property professionals

  • Technology, analytics, or advertising service providers (under data processing agreements)

  • Regulatory or legal authorities, when required

We only work with third parties who meet GDPR and data security standards.

 

5. Data Retention

We retain your data for as long as necessary to:

  • Provide the service

  • Comply with legal obligations

  • Fulfil the purposes outlined above

If you no longer wish for your data to be held or shared, contact us using the details below.

 

6. Your Rights

You have rights under UK data protection law to:

  • Access, correct, or delete your data

  • Object to certain uses (e.g. marketing or profiling)

  • Withdraw consent

  • Request restriction or portability of your data

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us on the form at the bottom of this page.

 

7. Cookies & Tracking

We use cookies to analyse website traffic, personalise content, and improve user experience. Non-essential cookies are only enabled with your consent.

You can manage your cookie preferences through your browser or via our cookie banner.

 

8. Changes to This Policy

We may update this policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

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